viernes, abril 04, 2008

Mercadotecnia moderna

Tengo mucho tiempo sin escribir porque realmente no tenia mucho de que hablar… eh estado muy ocupado pero en lo personal estoy muy contento, perdón por la demora en escribir pero ahí les va.

Quieren saber que propuso Bush para mejorar al país aparte de la guerra.



Soy usuario reciente de iPod. No tenia hace tiempo y ahora tengo. Tengo uno yo y le acabo de comprar uno a mi novia. Ahora que compre el de ella me di cuenta que el mío no es bueno… YA NO LO QUIERO. Es obsoleto. Hay muchos mejores. Voy a cambiar mi iPod. Si no es bueno es mejor cambiarlo no?

Ahora lo pensé bien… que negociazo vender un iPod no? El sueño de cualquier mercadologo. Yo soy mercadologo y me encantaría tener un producto así. Pero y si no es el producto sino la psyche del individuo? Me puse a pensar mucho y decidí que mi pasión por la sociología podría ser útil. El mundo esta configurado para consumir.

Productos desechables, productos de mala calidad a precios bajos. Compre hace poco un radio con CD, Radio y pod para el iPod por 25 dólares… no hay forma de que ese sea su precio… estoy comprando algo que se que se romperá pero no importa porque salió barato.

Ahora creo que hay mucho mas que escribir de este tema que me encanta. La retro-mercadotecnia. Así decidí llamarlo. Mercadotecnia es definición de libro ehhh "la ejecución de actividades comerciales que dirigen el flujo de bienes y servicios, desde el producto hasta el consumidor o usuario"

Pero y si no es una actividad es una forma de construir los productos y solamente estamos proporcionando al entorno de estos.

Es una idea muy complicada y quiero dejarles esto en la mente y prometo continuar este articulo… léanlo y estamos en contacto.

Saludos

13 comentarios:

Eduardo dijo...

"le acabo de comprar uno a mi novia"

Mazel tov

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